Appcharge has secured $26 million in Series A funding to enhance its direct-to-consumer (DTC) platform for mobile games.
Appcharge's funding will be used to scale its custom white-label offerings, which provide an all-in-one payment solution for game studios. The platform enables studios to sell in-game items and currency through branded web stores, global payment systems, and software development kits (SDKs) for in-app payments.
Appcharge supports over 500 payment methods and 80 currencies, making it an attractive alternative for studios looking to monetize their games. This flexibility allows game studios to reach a global audience and cater to different payment preferences.
Appcharge's CEO, Maor Sason, highlighted the increasing costs of user acquisition as a driving force behind the shift towards DTC models in the gaming industry. The funding round reflects a broader trend in the industry, as companies explore alternative monetization strategies to address player dissatisfaction with traditional methods.
Appcharge's innovative solutions aim to empower publishers to regain control over their monetization strategies and create a gaming ecosystem that prioritizes user experience while driving profitability. By adopting DTC models, studios can establish a direct relationship with their players and tailor their offerings to meet their needs.
The funding round signifies the growing importance of DTC models in the mobile gaming sector and suggests that the competitive dynamics within the industry may change as more studios adopt these models. This shift opens up new opportunities for game studios to monetize their games and build sustainable business models.