Honda's Prologue electric SUV has gained traction in the U.S. market, selling around 13,000 units in the three months ending September 30. This places the Prologue as the fifth best-selling electric vehicle in the country, appealing to consumers looking for a more affordable option compared to Tesla's offerings.
The Prologue's success can be attributed to Honda's strong brand loyalty, with two-thirds of Honda SUV drivers choosing to trade in for another Honda vehicle. Although the Prologue's sales still lag behind Tesla's Model Y, the increasing interest from those interested in electric vehicles indicates a changing competitive landscape.