Under Armour, Inc. has been given a Buy rating by UBS due to its strong position in the athletic apparel market. The company offers a wide range of branded athletic apparel, footwear, and accessories for men, women, and youth.
In North America, the company uses both wholesale and direct-to-consumer channels for sales. In the EMEA region, Under Armour primarily relies on wholesale customers, independent retailers, e-commerce platforms, and brand-specific stores. In Asia, sales are conducted through distribution partners, wholesale channels, and online platforms.
The company operates in four geographic segments: North America, Europe, the Middle East, and Africa (EMEA), Asia Pacific, and Latin America.