Ikea has announced that it will implement smaller price cuts in 2025 after a significant reduction this year. In 2024, the Swedish home-furnishings retailer reduced prices by 15% for retailers, resulting in a 10% reduction in consumer prices. Henrik Elm, chief financial officer of Inter Ikea Group, described this year's price adjustments as "exceptional."

However, Ikea's pricing strategy will return to more "normal" levels in the future, indicating that shoppers should not expect the same level of discounts in 2025. These pricing moves by Ikea reflect the broader trends in the retail sector as businesses adapt to changing economic conditions.