NIKE, Inc. remains a significant player in the sportswear industry, with a focus on designing, manufacturing, and marketing footwear, apparel, and equipment.

Footwear is the primary driver of product sales, accounting for 68.6% of total sales, followed by clothing at 27% and sports equipment at 4.1%. The brand portfolio includes well-known names like Nike, Jordan, Converse, and others.

As of May 2024, NIKE operates a global network of 1,045 stores, in addition to independent distributors and online sales channels. The company generates a substantial portion of its revenue from North America (41.6%), followed by Europe, the Middle East, and Africa (26.5%). China represents 14.7% of sales, while the Asia-Pacific and Latin America regions account for 13.1%. The remaining 4.1% comes from other markets.