BMW AG has been upgraded to a "buy" rating by UBS due to its strong performance in the high-end automotive market.

In 2023, the company sold a total of 2,554,183 vehicles across its brands, with car sales accounting for 77% of total revenue. Sales financing services contributed 21.1% to revenue, while motorcycle sales accounted for 1.9%.

BMW operates 31 production sites globally, demonstrating its extensive manufacturing capabilities. The company has a diverse market presence, with sales distributed across Germany (15%), Europe (29.2%), China (16.1%), Asia (10.7%), the USA (21.8%), and the Americas (4%). This wide reach highlights BMW's strategic positioning in the competitive automotive landscape, allowing it to cater to a broad range of consumers in different regions.