ITC Ltd plans to expand its agri-business initiatives by supporting 4,000 Farmer Producer Organisations (FPOs) through its ITCMAARS app by 2030, with the goal of benefiting around 10 million farmers.
The app, currently used by 1,700 registered FPOs and 1.5 million farmers across 10 states, aims to improve efficiency, market access, and financial services in the agricultural sector.
S Ganesh Kumar, CEO of ITC’s agri-business division, emphasized the company's ambition to expand its presence in various value chains, such as fruits, vegetables, and spices. The ITCMAARS platform will offer e-market services for agricultural inputs and outputs, facilitate credit access, and provide predictive and prescriptive advisory solutions to empower farmers and boost productivity.