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Primary Care Market Transformation Expected by 2030 Amidst Rising Competition
By 2030, nontraditional providers, including retailers and payers, are projected to capture 30% of the U.S. primary care market, with payer-owned primary care accounting for 20%. Traditional providers must adapt to competitive dynamics and value-based care models, while retailers face challenges in delivering comprehensive primary care. Advanced primary care providers are leading the shift towards population-specific care, but must navigate tighter economics and regulatory changes.