Black Friday in Switzerland has started slowly this year, with many stores, particularly clothing and shoe retailers, seeing few customers despite advertising discounts. While Zurich's Bahnhofstrasse was busy, shoppers appeared more interested in browsing than buying. The Apple store was notably crowded, but without specific Black Friday promotions. Expectations for increased foot traffic are set for Saturday, as discount campaigns often extend through the weekend, and many shoppers are likely to turn to online deals on Cyber Monday.