Birkenstock Holding plc, operating through Birkenstock Group B.V. & Co. KG, is a global brand known for its unisex footbed products, including popular silhouettes like Madrid, Arizona, and Gizeh. The company boasts a vertically integrated manufacturing base, producing all insoles in Germany and assembling most products there, while also utilizing other EU countries for manufacturing. Birkenstock effectively engages consumers through its direct-to-consumer channel and facilitates brand access via its business-to-business channel.