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In the 2024 global foldable market, Huawei surged by 54% to secure the second position, driven by the success of its Mate X3 and Mate X6 models. In contrast, Samsung, despite leading the market, experienced a 33% decline in sales due to disappointing performance of its Z fold series. Motorola ranked third with a remarkable 253% growth, while OPPO faced a significant drop of 72% after reducing production of its low-priced foldables.
Huawei achieved double-digit growth in the 2024 global premium smartphone market, competing effectively against giants like Apple and Samsung. The premium segment, defined as phones priced between $600 and $1000, saw a market share increase to 25%, with Apple leading at 67% and Samsung at 18%. Notable Huawei launches include the Pura 70 series and Mate X6, showcasing advanced features and strong market performance.
Huawei has surged to dominate China's foldable phone market with a 48.6% share, while Samsung's presence has dwindled to just 0-1%. This shift reflects a broader trend of patriotic consumption favoring local brands amid rising competition and ongoing U.S.-China trade tensions. Apple is also struggling, with its market share falling to 15% as domestic brands gain ground.
Oppo is integrating the R1 model into its new Find N5 foldable phone, while Honor plans to enhance its AI agent Yoyo with the same technology. Vivo will also incorporate R1-backed features into its smartphone assistant app. As competition intensifies in China's recovering smartphone market, DeepSeek's models, including V3 and R1, are gaining traction among major tech companies like Alibaba, Baidu, Huawei, and Tencent, who are rapidly adopting these advanced AI technologies.
Huawei has overtaken Apple in China's tablet market, which grew 4.3% in 2024, reaching 29.85 million units. Despite a Q4 slowdown, Huawei's strategic product launches solidified its top position, while Apple faced shipment declines. Xiaomi surged to third place with a 41% increase in Q4 shipments, driven by new product launches.
Huawei has emerged as the leader in the 2024 Chinese tablet market, achieving a 32.3% market share and a year-on-year growth of 5.7%. Apple follows closely in second place with a 26.6% share, experiencing a decline of 7%. Xiaomi, Honor, and Lenovo round out the top five, with the overall market shipping 29.85 million tablets, reflecting a 4.3% annual growth.
In Q4 2024, vivo led the Chinese smartphone market with 13.2 million units shipped, capturing a 17.6% market share, while Apple followed closely with 13 million shipments and a 17.3% share, experiencing a 7.1% decline YoY. Huawei nearly surpassed Apple with 12.7 million units shipped and a 16.9% market share, growing 14.4% YoY. Xiaomi saw the highest growth at 29.5%, shipping 12.3 million units, while Oppo and Honor both shipped 10.5 million units, with Oppo rising 7.1% and Honor dropping 13.2%. The overall market reached 75 million shipments, marking a 5.3% YoY growth.
Huawei demonstrated strong performance in the Q4 2024 Chinese smartphone market, shipping 12.7 million units and capturing 16.9% market share, marking a 14.4% annual growth. In contrast, Apple faced a 7.1% decline, delivering 13 million iPhones and holding a 17.3% share. Vivo led the market with 13.2 million units and a 17.6% share, while Xiaomi, OPPO, and Honor followed in the rankings.
China's smartphone market experienced a 5.6% growth in 2024, shipping 286.2 million units, driven by new product launches and government subsidies. Vivo led the market, followed by Huawei, which saw over 50% shipment growth. Apple, despite being the top seller in Q4, faced declining market share due to increased competition.
Huawei has reclaimed the top position in China's smartphone market for the first time since 2019, achieving an 18.1% market share with a 15.5% year-on-year sales growth. This resurgence follows years of challenges due to U.S. export restrictions, prompting Huawei to develop its own chipsets and supply chains, which resonated with national pride among consumers. In contrast, Apple’s market share fell to 17.1%, placing it third, while Xiaomi, Vivo, Honor, and Oppo followed in the rankings.
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The information provided herein is generated by experimental artificial intelligence and is for informational purposes only.
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