The Rolex Cosmograph Daytona, launched in 1963, remains a cult icon among collectors, with its value soaring after Paul Newman’s model sold for $17.8 million in 2017. Despite market fluctuations, Rolex's resale prices have risen significantly, driven by its blend of rarity, craftsmanship, and cultural significance. The brand's recent entry into the certified pre-owned market further solidifies its appeal, ensuring that the Daytona continues to captivate both seasoned and new collectors alike.
SailGP has announced Rolex as its first title partner, rebranding the competition to the “Rolex SailGP Championship” as it prepares for the 2025 season in Dubai. This partnership, which extends through 2034, marks a significant milestone in SailGP's growth, with 10 of 12 teams transitioning to private ownership. The league has seen a surge in viewership, reaching 200 million globally, and is expanding its broadcast agreements in key markets like Germany, Italy, Brazil, and Spain.
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