Vietnam Prosperity Bank (VPBank) has achieved a brand value of $1.35 billion in 2024, marking a nearly 6% increase from the previous year and securing its position among the top 10 most valuable brands in Vietnam. This growth reflects stable revenue, effective communication, and enhanced employee satisfaction, contributing to its rise in brand strength. Over the past eight years, VPBank's brand value has surged from $56 million in 2016 to nearly $1.4 billion today, showcasing its remarkable progress in the banking sector.
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