Under Armour, Inc. specializes in developing, marketing, and distributing branded sportswear, footwear, and accessories for men, women, and youth. The company operates across four regions: North America, EMEA, Asia-Pacific, and Latin America, utilizing various sales channels including wholesale, direct-to-consumer, and e-commerce platforms. In the EMEA region, sales are primarily through independent wholesalers and distributors, while in Asia-Pacific, partnerships with local distributors and e-commerce are key to market presence.
