Fimple, a UK-based fintech firm, has launched its subsidiary, Fimple Egypt Digital Solutions, in Cairo Festival City, aiming to enhance its presence in the region's growing fintech sector. The company plans to collaborate with local banks and fintechs to provide secure banking technologies across the Gulf, Africa, and Europe. Egypt's fintech landscape has expanded significantly, with 177 startups and payment service providers emerging over the past five years, driven by advancements in digital payments and supportive government policies.