The National Payments Corporation of India (NPCI) is exploring the introduction of UPI Meta, a tool designed to enhance the digital payment experience for online shopping. This feature would allow users to securely store their preferred UPI ID on e-commerce platforms, streamlining the checkout process by eliminating the need to manually enter details for each transaction.While UPI Meta aims to make payments faster and more convenient, concerns have been raised about market concentration, as dominant players like PhonePe and Google Pay could gain an early advantage. To address this, NPCI is recommending that merchants obtain explicit user consent whenever a new payment gateway is added, ensuring fair competition.