Thailand's Tourism Authority has partnered with Baidu to enhance its appeal to Chinese tourists amid safety concerns, particularly following the disappearance of actor Wang Xing. The initiative, launched on February 27, aims to leverage digital marketing and AI insights to boost tourist confidence and attract high-quality visitors through 2025. In 2024, Thailand welcomed 6.73 million Chinese tourists, with a goal of restoring pre-pandemic levels of 40 million foreign arrivals by the end of 2025, as tourism significantly contributes to the nation's economy.