Under Armour, Inc. specializes in the development, marketing, and distribution of branded athletic performance apparel, footwear, and accessories for men, women, and youth. The company operates across four geographic segments: North America, EMEA, Asia-Pacific, and Latin America, utilizing both wholesale and direct-to-consumer channels for sales. In EMEA, products are primarily sold through wholesale customers and independent distributors, while in Asia-Pacific, sales occur through distribution partners and e-commerce platforms.
