Travala, a cryptocurrency-focused travel platform, has launched a Bitcoin and AVA reserve, celebrating over $100 million in gross annual revenue, a significant increase from $59.6 million in 2023. The growth, driven by flight and hotel bookings, is complemented by a new Treasury Reserve Plan aimed at strengthening financial resources for future expansion. CEO Juan Otero noted that the reserve will allow for strategic management of funds as the crypto ecosystem matures, with potential for introducing additional tokens in the future.