Turkey's medical tourism market, valued at $1.89 billion in 2023, is projected to grow at a CAGR of 10.51% through 2029, driven by high-quality healthcare services, competitive pricing, and a rich cultural heritage. The country is recognized for its advanced medical infrastructure and a comprehensive range of specialties, particularly in hair transplantation, attracting international patients. The Aegean region stands out as a key destination, combining medical treatments with leisure opportunities, enhancing its appeal to health tourists.