This year has seen a record-breaking surge in exchange-traded funds (ETFs), with total net inflows surpassing $913 billion, eclipsing the previous record set in 2021. Following the recent US election, ETFs attracted $53 billion in just three days, significantly outpacing the $16 billion seen after Biden's victory in 2020. The total US ETF assets reached $10 trillion for the first time in September, driven by over 600 new product launches and nearly universal positive returns over the past year, highlighting the growing preference for these liquid and tax-efficient investment vehicles.