UBS analysts predict a continued rally in gold prices, forecasting they will reach $2,800 by the end of 2024 and $3,000 by 2025. This optimism is driven by strong demand, falling interest rates, a weakening US dollar, and geopolitical tensions, which position gold as a safe haven. Central banks are expected to increase their gold reserves, while consumer demand in major markets like China and India remains stable despite rising prices.