Apple's market share in China's smartphone sector fell to 15% in 2024, down from 19% in 2023, as it faced fierce competition from domestic brands like Vivo and Huawei, which increased their shares to 17% and 16%, respectively. Apple's shipments dropped by 17%, marking its largest decline, while rivals capitalized on technological advancements and competitive pricing. Despite attempts to regain ground through price cuts and promotions, Apple struggled to compete with the innovative offerings of local brands, highlighting the challenges it faces in a rapidly evolving market.