Birkenstock Holding plc operates through Birkenstock Group B.V. & Co. KG, offering a unisex portfolio of footbed products, including core silhouettes like Madrid, Arizona, and Gizeh. The brand's unique footbed design, reflecting human anatomy, is produced primarily in Germany, supported by a vertically integrated manufacturing base. The company utilizes both B2B and direct-to-consumer channels to enhance brand accessibility and consumer engagement.