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Migros price cuts spark competition with Aldi and Lidl amid farmer concerns

Migros plans significant price cuts to compete with Aldi and Lidl, aiming to retain customers and reduce their migration to discounters. However, concerns arise regarding the impact on farmers' incomes, as lower prices may pressure suppliers, potentially leading to a negative price spiral in agriculture. Economists express skepticism about the sustainability of Migros' strategy amidst fierce competition.
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