Shares of YG Plus surged nearly 30% following the release of "APT," a collaboration between BLACKPINK's Rosé and Bruno Mars, which topped Spotify's Global playlist and ranked fourth on iTunes. The music video has amassed over 82.9 million views, marking a record for male-female duet debuts in 2024. Despite this success, YG Entertainment's stock has fallen 22.5% year-to-date amid ongoing challenges in the global music industry.
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