Under Armour, Inc. specializes in developing, marketing, and distributing branded sportswear, footwear, and accessories for men, women, and youth. The company operates across four regions: North America, EMEA, Asia-Pacific, and Latin America, utilizing both wholesale and direct-to-consumer sales channels. In the EMEA region, sales are primarily through independent wholesalers and e-commerce, while in Asia, distribution includes partnerships and online platforms.
