Shuffle, a Melbourne-based crypto casino launched in February 2023, has quickly become profitable, generating over A$2bn in wagering volume. Co-founder Ishan Haque emphasizes the growing crypto market and the potential for expansion into regions like Brazil, despite complex licensing. The company's success is attributed to superior user experience, strategic marketing through micro-influencers, and the launch of the Shuffle token, which significantly boosted wager volume.
