MicroStrategy has seen its shares surge nearly 200% this year, driven by its substantial bitcoin holdings, which exceed 250,000 coins. The company utilizes convertible notes to finance its bitcoin acquisitions, allowing investors to convert debt into equity at a discount, creating a feedback loop that could further elevate both bitcoin and its stock price. However, this strategy carries risks, as the company's success is heavily tied to bitcoin's volatile market, and any significant downturn could jeopardize its financial stability.