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UBS is set to sell a 50% stake in Swisscard to American Express, according to reports from Reuters. This move marks a significant shift in UBS's investment strategy and highlights the ongoing collaboration between the two financial giants.
American Express is set to acquire UBS’s 50% stake in Swisscard, making it the sole owner of the company. As part of this transition, Swisscard and UBS have agreed to transfer the Credit Suisse branded card portfolios to UBS, following UBS's acquisition of Swisscard through its integration of Credit Suisse last year.
UBS shares fell by 0.9% to CHF 28.21 on Monday, with a trading volume of 749,889 shares. The stock's 52-week high of CHF 28.78 was reached on June 3, 2024, while the low was CHF 20.88 on October 27, 2023. Analysts anticipate a dividend payout of USD 0.823 and earnings of USD 1.65 per share for 2024.
UBS has divested its 50% stake in Swisscard, selling it to American Express. This move marks a significant shift in UBS's investment strategy, further solidifying American Express's position in the financial services market.
American Express has acquired UBS's 50% stake in Swisscard, making it the sole owner. Cardholders will see no changes, as Swisscard will continue to issue cards under American Express, Mastercard, and Visa. UBS remains committed to its credit card business, planning to offer its own range of credit cards to former Credit Suisse clients.
UBS shares dipped 0.4% to CHF 28.36 in trading, despite a strong annual performance with a 34.67% gain. Analysts remain optimistic, highlighted by UBS raising its price target for Netflix from $750 to $825, indicating confidence in market opportunities. A recent analysis urges UBS shareholders to consider their next steps.
The USD/CHF pair has recently shown volatility, currently trading at 0.8650, up 1.7% over the past month. Analysts at UBS suggest that the pair may be nearing its upper limit, influenced by US economic conditions and the Federal Reserve's monetary policy, particularly following a strong labor market report in October. However, upcoming labor market data and potential political uncertainty from the US elections could lead to a decline in the exchange rate, with expectations of testing previous lows around 0.84.
UBS is fully exiting its stake in Swisscard, selling its 50% share to American Express, which will now be the sole owner. Credit card holders will see no immediate changes, as Swisscard continues to operate under existing licenses. UBS remains committed to its credit card business, planning to offer its own range of cards to former Credit Suisse clients.
UBS is selling its 50 percent stake in Swisscard to American Express as part of its ongoing business streamlining following the integration of Credit Suisse. Customers will experience no immediate changes, with card usage continuing as usual until new cards are issued in 2025. After the sale, American Express will become the sole owner of Swisscard, which will still manage other card portfolios under its licenses.
UBS is divesting its 50% stake in Swisscard, a credit card issuer, to American Express, which will now fully own the joint venture. This transition will not affect Credit Suisse credit card customers, as UBS plans to continue offering its own credit card services. Swisscard will maintain its operations under the licenses of American Express, Mastercard, and Visa.

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